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"Federation of Indian Chambers of Commerce and Industry" (FICCI)
Media & Entertainment Business Conclave 18th-19th Nov,2009.
FRAMES is an annual trade event of the Indian entertainment industry held by FICCI (Federation of Indian Chambers of Commerce and Industry), a trade body covering various businesses in India. Most of the focus for the event held in Mumbai is on Bollywood, rather than Indian cinema and other entertainment-related events which are mostly for Hindi general entertainment space. When claims are made that the Indian filmed entertainment business is worth $1.8 billion, it should be remembered that the Southern industries contribute nearly 50% of it every year.

So, the focus is on South India, known culturally to be more movie-friendly. In many factors such as screen density, per-capia consumption – South India outbeats the rest of the country more than 2:1. And many believe, the market is under-served and there is still room to grow! Keeping this in mind, FICCI-Frames is organizing the “Media Entertainment & Business Conclave” on the 18th and 19th in Chennai. The main focus of this conference is the South Indian entertainment industry.
Dr. Kamal Haasan is the chairman of this chapter. The event would be attended by luminaries such as Yash Chopra, Karan Johar, Sashi Reddy (CEO, FX Labs), Neeraj Roy (CEO, Hungama Mobile), Rakeysh Mehra (Director, Rangde Basanti & Delhi 6), Ms Kavitha Prasad (Prasad Film Labs), Mammooty & Mohanlal representing Kerala, Rockline Venkatesh (VP, Karnataka Film Producer’s Council), Mani Ratnam, D. Suresh Babu, K.L Narayana, Shyam Prasad Reddy and others.


This event is going to see the head honchos of the entertainment industry felicitate dialogue and discuss issues regarding the progress of the industry. The conclave is not restricted just to films, but also other entertainment avenues like Broadcast (TV and Radio), animation and visual-effects and gaming. The line up for the 2-day event is packaged with many sections, focusing on many media verticals such as print, radio, television and new-media. I highly recommend anyone looking to do business or make a career in the entertainment industry attend this event. I would be attending the event myself. So, if you are happening to attend it – do drop in a line. And hope to see you there.


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