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FRAMES is an annual trade event of the Indian
entertainment industry held by FICCI (Federation of Indian
Chambers of Commerce and Industry), a trade body covering various
businesses in India. Most of the focus for the event held in
Mumbai is on Bollywood, rather than Indian cinema and other
entertainment-related events which are mostly for Hindi general
entertainment space. When claims are made that the Indian filmed
entertainment business is worth $1.8 billion, it should be
remembered that the Southern industries contribute nearly 50% of
it every year.
So, the focus is on South India, known culturally to be more
movie-friendly. In many factors such as screen density, per-capia
consumption – South India outbeats the rest of the country more
than 2:1. And many believe, the market is under-served and there
is still room to grow! Keeping this in mind, FICCI-Frames is
organizing the “Media Entertainment & Business Conclave” on the
18th and 19th in Chennai. The main focus of this conference is
the South Indian entertainment industry.
Dr. Kamal Haasan is the chairman of this chapter. The event would
be attended by luminaries such as Yash Chopra, Karan Johar, Sashi
Reddy (CEO, FX Labs), Neeraj Roy (CEO, Hungama Mobile), Rakeysh
Mehra (Director, Rangde Basanti & Delhi 6), Ms Kavitha Prasad
(Prasad Film Labs), Mammooty & Mohanlal representing Kerala,
Rockline Venkatesh (VP, Karnataka Film Producer’s Council), Mani
Ratnam, D. Suresh Babu, K.L Narayana, Shyam Prasad Reddy and
others.
This event is going to see the head honchos of the
entertainment industry felicitate dialogue and discuss issues
regarding the progress of the industry. The conclave is not
restricted just to films, but also other entertainment avenues
like Broadcast (TV and Radio), animation and visual-effects and
gaming. The line up for the 2-day event is packaged with many
sections, focusing on many media verticals such as print, radio,
television and new-media. I highly recommend anyone looking to do
business or make a career in the entertainment industry attend
this event. I would be attending the event myself. So, if you are
happening to attend it – do drop in a line. And hope to see you
there.
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